In this epidemic, the spread is very large, and it is undoubtedly a fatal blow to the global economy. The situation of large and small enterprises has become very difficult. For a time, the whole world was shrouded in pessimism and had no idea where to go.



However, when you turn history, you will find a special phenomenon: many great companies were born in times of crisis. For example: Procter & Gamble and General Electric were born during the economic panic of 1873; FedEx was born during the oil crisis in 1973. What does this mean? Explain that crisis is the coexistence of danger and opportunity. Sometimes crisis is a turning point.


So, where is the commercial outlet?



1. Do culture

First of all we have to remember a sentence: the answer is always one dimension higher than the question. When we ask a question, we must raise ourselves to a dimension to find the answer. One dimension higher than product is brand, one dimension higher than brand is culture, and one dimension higher than culture is civilization. Therefore, to make products, you must have brand thinking, to make brands, you must have cultural thinking, and to do culture, you must have civilized thinking. However, civilization is a relatively abstract concept. If it is necessary to visualize civilization, it is a value. Today, branding also has distinct values, such as design concepts, such as measures taken in public events, such as attitudes to hot topics, and so on. In fact, "human", "product" or "IP" are all products of culture. We are going to be a community, a brand, and an IP. The culture is behind these things. Therefore, if there is no culture in the future, there is basically no way to go without culture.



2. Ingenuity

In fact, there is a certain degree of similarity between being an enterprise and being a person. The law of human development is to fight for opportunities in the short term, competence for the medium term, and character for the long term; and the law for the development of the enterprise is short term marketing, medium term mode, and long term product. We also often talk about ingenuity, ingenuity is the patience and meticulousness of thrashing products. If a person with ingenuity spirit, then the product he made must not be too bad. In the final analysis, all human competition is the competition between "personality" and "products". All human victory is the victory of "values". Therefore, the future must belong to an ingenious enterprise.



3. Change from operating products to operating customers

What is the difference between operating products and operating customers? First of all, to manage products is to find ways to sell products to consumers. This is the logic of managing products. To manage customers is to sell products to consumers, and then strive to let them spend multiple times while helping you find the next batch of consumers. This is the logic of managing customers, which is simply fission. Secondly, to manage products is to sell products to everyone, and to manage customers is to provide appropriate products to a specific group of people, this is the segmentation of people and markets. Therefore, in the future, we must do fission and subdivide people and markets to meet the needs of the times.



4. Customer acquisition method

The father of management Drucker has a classic saying: "The sole purpose of an enterprise is to create customers." This sentence is more relevant today. Many people complain that business is not easy to do now, but there are also businesses that are booming. These people have one thing in common, that is, they have abandoned the traditional method of acquiring customers and all adopt online customer acquisition. The so-called traditional customer acquisition means that we develop customers by calling, advertising, offline social networking, distribution, etc. The first cost will be higher and the second effect will be worse and worse. The so-called online customer acquisition is the use of various platforms such as short video and self-media to produce relevant content, attract others to become your fans, and then become your customers. The essence is to produce content. This is the mainstream way of acquiring customers in the future, especially after this epidemic, let us see the importance of the ability to acquire customers online.



In summary, only by changing the thinking of branding, changing the logic of building channels, changing the way of acquiring customers, and making products in a down-to-earth manner can we stand out in this crisis and not be overwhelmed by the impact of the epidemic.



Tengyulong Machinery Technology Co., Ltd. is a technology-based enterprise supervised by German Kenyang International Group Company, which integrates professional R&D and footwear machinery manufacturing. The main products are foam cutting machine, automatic gluing hammer leveling machine, polishing/roughening machine series, hot melt adhesive series, steam bake soft steaming machine, hot stamping machine series, printing machine series, thermal transfer series, process series Etc. complete sets of equipment for shoe making.

Contact: 13509229853 Official website: http://www.tylmac.com

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